Created by entrepreneurs
Purpose is an investment company leading innovation in Canada. Canadians have many great accomplishments to be proud of in the investment world, including some of the most innovative and well-structured pension funds on the planet and the creation of the first ever exchange-traded fund. However, much of what is available for the broader investor in Canada is less innovative, and we believe too expensive relative to the quality delivered. We are focused on changing that. Our goal is to always be innovative, and to make investing simple, intuitive and more affordable for everyone. In other words, it’s the kind of investing experience we want for ourselves.
Som Seif is the founder and Chief Executive Officer of Purpose Investments Inc., which he formed following the sale of Claymore Investments to BlackRock Inc. in March 2012. At the time, Claymore Investments organically grew to $8 billion in assets and established itself as a Canadian leader in bringing intelligent, low-cost investment products to investors through its family of 34 exchange-traded funds across broad asset classes.
Prior to Claymore Investments, Mr. Seif was an investment banker with RBC Capital Markets. There, he played a key role in developing the structured products group in both Canada and the U.S.
Som is a Chartered Financial Analyst and has a Bachelor of Applied Science with an emphasis on Industrial and Systems Engineering from the University of Toronto. He has a strong commitment to community and is currently a member of the Sunnybrook Hospital Foundation Board, Chair of the Art Gallery of Ontario Corporate Development Committee, a member of the Art Gallery of Ontario’s Foundation Board and University of Toronto Mechanical & Industrial Engineering Advisory Board, and a board member of The Next 36. In 2011, Som was recognized for his vision and leadership by Caldwell Partners International with the Top 40 Under 40 award.
Ask Som »
Our clients are the cornerstone of our success and are at the forefront of everything we do. Our clients benefit from our innovative thinking, iterative development, and thoughtful leadership to improve investing for all investors alike, large or small. Our success is built upon strong relationships, deep understanding of client needs, and a relentless pursuit of the best client experience and outcomes.
We will continue to deliver a better customer experience focused on providing the best products/strategies and service. This includes expanding and constantly reiterating our offering lineup and bringing to market more best-in-class active strategies not currently available to Canadian investors.
Alternatives With Purpose
Alternative strategies have long been used by institutional investors to diversify and lower overall portfolio volatility, because their returns have historically shown low correlation to those of traditional asset classes. These tools are becoming more important than ever as interest rates rise off historic lows, potentially undermining the long-term bull markets in traditional asset classes, and we’ve worked hard to make them more accessible to all investors.Learn More »
Our rules-based investment strategies are grounded in economic theory and are rigorously tested. We aggregate unique data sets on thousands of stocks around the world and apply deep fundamental analysis to security selection.
Companies that have higher quality and strong fundamental trends such as profitability, positive trends in return on assets, positive trends in profitability, increasing liquidity ratio, declining debt outstanding and declining shares outstanding.
Key valuation factors such as cash flow yield, sales yield, EBITDA/enterprise value, forward revenue yield, etc. are used to select and weight companies that are attractively valued.
Key valuation factors including: cash flow yeild, sales yield, EBITDA/enterprise value, forward revenue yield, etc. are used to select and weight companies that are attractively valued.
When we include multiple assets in a balanced strategy, we use an asset-allocation methodology known as "risk parity", which seeks to balance the risk (volatility) contribution of each asset class. This approach allows for the creation of a portfolio with a targeted risk level, and over time this allows us to better manage and control risk for a fund.
Sector diversification is just as important as security diversification. Through our portfolio construction, we employ a disciplined approach that forces us to give each sector an equal opportunity to be represented. Over time, this discipline allows our funds to be managed smoothly through various economic environments.
From our short list of securities, applying equal weight is the best way to allocate the portfolio. This gives each security an equal opportunity to provide a return while reducing the negative impact any one security has on the portfolio.
Diversification helps investors reduce the overall risk of their portfolios without sacrificing expected return. Accordingly, in many of our strategies we seek to invest across different securities within each asset class, and across many different asset classes and sectors.